By Jeff Murphy,
May 30, 2019
Graphic courtesy of Capism Global
WARRENSBURG, MO 鈥 As educators look for effective teaching tools, simulations and
鈥済aming鈥 are growing in popularity while giving students an opportunity to test their
knowledge and skill against their counterparts at other institutions, often without
ever leaving the classroom. The application of theory and real-world practice that
such experiences provide successfully came together recently for a team of six University
of Central Missouri students who achieved a benchmark ranking of fourth in the Stock
Price category among 2,288 teams participating in the .
Participation in the simulation event took place during the last half of the spring
semester as part of a required senior-level management capstone course on organizational
policy and strategy taught by Keith Province, assistant professor of management. The
course is required for all students seeking a Bachelor of science in Business Administration
degree in the Harmon College of Business and Professional Studies.
Known as the 鈥淐apstone team,鈥 its members were Megan Henry, an economics and psychology
double major who was selected by her peers as the most valuable player in the Capsim
event; Meribeth Hasfurther, entrepreneurship and social enterprise major; Austin Larsen,
accountancy major; Charlie Nunez, management major; and Brady Castens, marketing major.
Also contributing was Cora Kolar, an entrepreneurship and social enterprise major,
who assisted the team in the final two rounds of the eight-round simulation.
Province said Capsim provides an advanced strategy business simulation that allows
participants to apply what they鈥檝e learned across all disciplines of business in a
competitive and engaging learning environment. Participation in the event is part
of the classroom experience.
鈥淲e鈥檙e emphasizing cross-functional teamwork, and using students鈥 disciplines and
individual expertise to make decisions and to work in a team environment,鈥 Province
noted. 鈥淭hat is the purpose. You compete with your classroom and you benchmark against
other four-year institutions and other benchmarks.鈥 These benchmarks, according to
Province, are against students playing from across the globe.
The simulation was coordinated in different formats with students using their classroom
time to make decisions. Students basically set up a company, making decisions about
what product to produce, production levels, research and development, human resources,
investments, training and more. They run the company for eight weeks with each week
representing one year.
鈥淭hey really cross every single business discipline,鈥 Province said, noting the exercise
comes with a lot of decision making on the students鈥 part.
鈥淭hey see what the results of those decisions were, then they go back both individually
and as a team and do research and discuss what they found. They make additional decisions,
not only as far as results from their team, but what happened with their competitors.
So they react to the competitive landscape, too.鈥
Province said he was pleased with his team鈥檚 success in the simulation. It demonstrates
the value of experiential learning, giving students an opportunity for a hands-on
experience, while also demonstrating that the UCM students鈥 knowledge and skills enable
them to excel against students enrolled in similar programs at some of the most prestigious
schools worldwide.
鈥淚 was fortunate to be part of a great team that worked really well together. I enjoyed
the simulation because it allowed us to apply everything that we have learned at UCM,鈥
Henry said. 鈥淯CM has a strong business program with instructors that take an interest
in your growth and help you to learn and succeed. This was very evident as we went
through the simulation exercise. We were able to look at the data in the simulation
and plan out how to best position and price our products, what level of automation
to engage in, how best to maximize shareholder value, and how to make decisions relative
to our competition.鈥
She added, 鈥淚 think our results speak for themselves and show that UCM graduates can
compete and excel on the world stage.鈥
鈥淚鈥檓 extremely proud of these students because they did great work,鈥 Province said.
To learn more about the simulation event, visit .
Discover more about the BSBA program and other opportunities in UCM鈥檚 Harmon College of Business and Professional Studies.