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What you will study

The Å·ÃÀÊÓƵ’s Public Relations and Strategic Messaging certificate is intended to complement any field of study with a curated selection of undergraduate coursework. Along with core courses in public relations, strategic communications and U.S. law, you’ll add an elective to focus on your interests and career goals. Choose from courses such as:

• Electronic & Social Media for Public Relations
• Strategic Crisis Communication

 

 

Unique learning opportunities in public relations and strategic messaging

The Å·ÃÀÊÓƵ’s program curriculum for the PR and Strategic Messaging undergraduate certificate is focused and concise — but you’ll still have many opportunities for hands-on learning, real-world experience and career preparation:

• Coursework: Almost every Public Relations and Strategic Communication (PRSC) class includes experiential learning. Whether that’s a class project, job shadowing or mock client pitches, you’ll gain valuable experience and apply your newfound skills to real-world situations.
• Student activities: As an undergraduate student in UCM’s PRSC program, you’ll have many opportunities to join field trips to sports organizations, cultural attractions and entertainment venues such as the Kansas City Chiefs, Kansas Speedway, Visit KC and Ameristar Casino, where you’ll interact with industry pros and gain insights into your future career path.
• Internships: UCM faculty and alumni connections in the industry create a variety of opportunities for world-class internships, many of which lead to full-time jobs after graduation.

 

What can you do with an undergraduate certificate in Public Relations and Strategic Messaging from UCM?

UCM’s rigorous certificate program in Public Relations and Strategic Messaging prepares you to enter the job market with strong critical thinking, problem-solving and decision-making skills, all of which are essential in any job. 

This undergraduate certificate can lead to many career paths. It’s a valuable asset if you’re considering a career in business, politics, criminal justice or management, for example. You could also add it to your Visual Arts or History major and work as a social media assistant or events coordinator for a museum or cultural organization.

Pathway to the PR and Strat Comm BS

If you wish to continue your studies in public relations and strategic communications, all of your core courses can count toward UCM’s bachelor’s degree in Public Relations and Strategic Communication. Alternatively, if you’d like to pursue graduate studies in the communications field, this credential can serve as an opportunity to demonstrate success on your graduate applications.

 

 

Financial assistance options for your Public Relations and Strategic Messaging certificate

The Å·ÃÀÊÓƵ is passionate about offering a high-quality education at an affordable price. That’s why our tuition ranks among the lowest in the country. We’re especially proud that 94% of UCM undergraduates receive financial aid. 

We provide numerous funding opportunities and resources for degree-seeking students. Our dedicated financial aid staff can speak to you about financing options, including scholarships, grants, awards, student loans and other options. Learn more about program-specific scholarships by using .