欧美视频

欧美视频 Brand vs. 鈥淩edefining What鈥檚 Possible鈥� Brand Campaign

Our 鈥淯CM Brand鈥� is visually represented in our official logos, colors and icons. It also includes our university mission, vision and values. But more than that, the UCM Brand is the accumulated experiences, interactions, feelings, communications and perceptions each person has with the university. This makes all of us UCM brand ambassadors, and that is why it鈥檚 important to know how to utilize both the UCM Brand and the Brand Campaign.

The Brand Campaign is used primarily in our recruiting efforts. Its elements are not designed for institutional pieces like environmental graphics (building signs, light post banners, directional signage, etc.) or for 鈥渆vergreen鈥� materials that will last longer than the life of the current marketing campaign. 

• The Brand Campaign complements the overall UCM Brand without replacing it.
• The UCM Brand is designed to be relevant for multiple years and even decades.
• The Brand Campaign will change and evolve each recruiting season. It鈥檚 designed for flexibility and adaptability.
• A strong and consistent visual and messaging identity is the keystone to our UCM Brand and the Brand Campaign.

 

 

Email signature line updates

Use the templates below to update your email signature line to the new "Redefining What's Possible" campaign styling.

1. Highlight and copy and one of the email signatures below
2. Click the Settings gear in your Gmail toolbar
3. Select Settings from the menu that will have appeared
4. Go to General
5. Make sure the desired account is selected under Signature:
6. Paste the desired signature in the text field
7. Click Save Changes.

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