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UCM Style Preferences*

This is a list of preferences, not exceptions.

• Use AP Style for all copy elements.
• Writing should be in the second person (you, yours, you鈥檒l, etc.). Avoid the first person unless it鈥檚 a first-person account.
  • Correct: You will qualify for upper-level jobs in fields 鈥� 
  • Incorrect: Students will qualify for upper-level jobs in fields 鈥� 

• Capitalize majors and fields of study when referring to a discipline or program within a school.
• When writing academic degrees, use periods if there are only two letters (M.A., B.S.). No periods are needed if there are more than two letters (MBA, CPE, BSBA). See AP stylebook for exceptions, including Ph.D.
• Use 鈥渆meritus鈥� for a male and 鈥渆merita鈥� for a female; 鈥渆meriti鈥� is the plural form. 鈥淧rofessor,鈥� 鈥渄ean,鈥� etc. goes before one of these terms in a formal title (Professor Emeritus John Doe)
• Always use 鈥渁lumni鈥� for plural instead of 鈥渁lums.鈥�
• 鈥淎lumnus鈥� is preferred for a male and 鈥渁lumna鈥� for a female; 鈥渁lum鈥� is OK if speaking to one unidentified person.
• In bulleted lists, capitalize the first letter after a bullet and use a period at the end of a sentence, but not phrases.
• Capitalize 鈥淗omecoming鈥� with or without UCM, a year or any other identifier if referring to UCM鈥檚 celebration.
• Capitalize the name of a sport with 鈥淢ules鈥� or 鈥淛ennies鈥� when referring to the team (Mules Football and Jennies Basketball). Do not capitalize before 鈥済ame鈥� (Mules football game).
• Use 鈥淛enny鈥� for a single female team member, per Athletics.
• Use 鈥淭he Missouri Innovation Campus鈥� or 鈥淭he MIC鈥� (note capital 鈥淭he鈥�), rather than 鈥淢IC鈥� or 鈥淢issouri Innovation Campus.鈥�
• Write phone numbers as 660-543-8000 (vs. area code in parentheses).
• Titles should be lowercase unless they come directly before a name.
• 鈥淗ealth care鈥� is two words; do not hyphenate as a compound modifier. 
• A period always goes inside of quote marks.
• Use of a percent symbol (%) is acceptable in copy, but 鈥減ercent鈥� must be spelled out if the tone is formal.
• Use a space before and after an em dash; no space is needed before or after an en dash.
• Hyphenate 鈥渇irst-generation student鈥� as compound modifier.
• Hyphenate 鈥渟tudent-athlete鈥� as compound modifier.
• The formal name of the university should be capitalized. After the initial reference to the formal name of the university, use a lowercase form of the word "university." The word "university" is lowercase when used by itself.  The same rule applies after the intial reference of the formal names of colleges, schools, departments, offices, etc.

*This list is ongoing and will be added to as instances or specific/common questions arise. 

 

Exceptions

• Ampersands are permitted as a design element on social media graphics and various collateral items such as posters and postcards. They鈥檙e also allowed in social media content and bulleted lists.

 

Quick Links

• Basic Branding Guidelines
• UCM Colors
• UCM Fonts
• UCM Logos
• Additional Logos
• Editorial Style
• Campus Printing

• Brand Usage
• Promotional Items
• Social Media Guidelines
• Photography Guidelines
• Building Names
• Fleet Vehicles